Power Words Add Power To Your Marketing Messages

Successful marketing campaigns rely on the use of Power Words. These words are always positive and convince the audience of the benefits of your product or service. Power words create a sense of urgency–a need for your audience to act now — by drawing your audience into what you are selling and make them want to learn more.

Below is a list of many of the Power Words regularly used in advertising. Read through them taking the time to realize what emotions are being triggered. Buying today is generally emotionally based. Becoming aware of these emotions and how to trigger them is key to your marketing message.

No. You aren’t taking advantage of people — unless you are deliberately trying to manipulate them. Rather, you are only helping to reveal to them what they really desire. After that, it’s up to them to decide how strong that desire is and whether to purchase or not.

When you are creating new marketing messages consider using some of these words. Just make sure that they make sense when you use them and don’t get carried away with them. Too many all at once, can be worse than not using power words at all.

Marketing Power Words and Phrases

about – absolutely – advice
affordable – alert – amazing
announcing – approved – astonishing
attractive – authentic – bargain
beautiful – better – big – bonanza
bottom line – breakthrough – challenge
colorful – colossal – compare – competitive
complete – compromise – confidential
crammed – daring – delighted – delivered
destiny – direct – discount – easily
easy – edge – emerging – endorsed
energy – enormous – excellent
exciting – exclusive – expert – exploit
famous – fascinating – focus – fortune
free – full – fundamentals – genuine
gift – gigantic – greatest – growth
guaranteed – helpful – high tech
highest – how to – huge
hurry – imagination – immediately
important- improved – informative
innovative – instructive – interesting
introducing – it’s here – just arrived
largest – last chance – last minute
latest – launching – lavishly
liberal – lifetime – limited
love – lowest – luxury
magic – mainstream – mammoth
miracle – monumental – new
noted – now – obsession – odd
opportunities – outstanding – personalized
perspective – pioneering – popular
portfolio – powerful – practical
professional – profitable – promising
proven – quality – quick – quickly
rare – reduced – refundable – reliable
remarkable – revealing – revisited
revolutionary – reward – sale
sampler – scarce – secrets
security – selected – sensational
shrewd – simple – simplified
simplistic – sizable – skill
soar – special – special offer
spotlight – startling – strange
strong – sturdy – successful
suddenly – superior – sure fire
surging – surprise – survival
technology – terrific – tested
the truth – timely – tremendous
ultimate – unconditional – under priced
unique – unlimited – unlock
unparalleled – unsurpassed – unusual
urgent – useful – valuable
value – wanted – wealth – weird
willpower – wonderful – zinger

Be the first to comment - What do you think?  Posted by Jennifer Rush - October 30, 2017 at 1:20 pm

Categories: Tips & Training   Tags:

FREE TOOL for Building Habits And Focus

A Muddled Brain

Those who have read my Why E4S or About Jenn pages know that this site was started to help others like myself — people who have some type of disability that prevents them from holding down a regular job somewhere outside of their home.

One of my struggles is organization. The biggest stumbling block to that is that my come-and-go brain fog causes me to forget what I’m trying to do — or even that I am working on a specific thing! Some of these things require developing a habit of doing them, but if you can’t even remember you are working on them…. Well, that is a bit of a hindrance.

Right now I have a couple of new items from my doctor to add into my daily routine. In trying to figure out how to remember to do them, I though of how it  takes three weeks to develop a habit. A picture of a form popped into my head and I realized that I need it. After creating it, I decided to share it with you. You can download it by clicking on the picture of it at the right.

As you can see, I’ve placed 21 squares to the left of each entry. Read more…

Be the first to comment - What do you think?  Posted by Jennifer Rush - May 6, 2017 at 1:11 pm

Categories: Free Stuff, Motivation, Tools & Resources   Tags:

Free Online JPG to PNG Conversion Tool

As you probably know by now, I love handy tools.

Today I needed to convert a graphic from JPG format to PNG. Rather than boot up one of my own tools, I decided to do a quick “convert jpg to png” Yahoo search I found a simple tool on a simple site: JPG TO PNG.
It couldn’t be simpler.

This tool converts JPG images to PNG format while applying proper compression methods. It doesn’t ask for an email address. Just use it and go. And, you can do a mass conversion of files up to 50 MB.

Read more…

Be the first to comment - What do you think?  Posted by Jennifer Rush - April 15, 2017 at 10:46 am

Categories: Free Stuff, Tips & Training, Tools & Resources   Tags:

Reshade: A Free Tool to Help You Upsize Your Photos

Are you looking for a free tool to enlarge images for print projects? If so, check out Reshade, a free Windows-only software tool to up-size images to ultra-high resolution. I just found out about it and downloaded this free application and wanted to share it with you before I forgot!


Be the first to comment - What do you think?  Posted by Jennifer Rush - March 8, 2017 at 10:07 am

Categories: Free Stuff, Tips & Training, Tools & Resources   Tags:

Wading Into Wholesale

New Sales Highs in 2014 - In 2014 I attained $50K+ in Amazon sales. Between my husband and myself, we also had a very good year on Ebay. That was mostly him because I was busy with Amazon. Over the course of the year, I started considering more and more about finding ways of being able to purchase my inventory in a manner where I could have higher sales volumes with less work. That means automating things. I'll have to come back to that one as the year progresses.


Be the first to comment - What do you think?  Posted by Jennifer Rush - April 10, 2015 at 1:08 pm

Categories: Featured, Online Business, Online Store, Tips & Training   Tags: , , ,

What do you need help with right now?

Sorry to be gone for so long.

My health took a nose dive a year ago and I am just now coming back to this blog. The only thing I’ve done with this site over the past year is background stuff such as keeping the internal updates going.

With such a long absence, rather than just jumping in and posting articles, I’d like to hear from you as to what topics you are interested in. What do you need help with?

Image representing eBay as depicted in CrunchBaseEbay

Given my increased limitations, rather than seeking more clients I have chosen for now to return to building my Ebay business. This is something I can do according to the schedule my body dictates.

I have learned a few tricks along the way. In fact, I’m thinking of writing an ebook on the topic. There are a lot of technicalities to running an Ebay business, but I’m focusing on the marketing side of it. If you would be interested in hearing more on this topic, please let me know by commenting below. Read more…

Be the first to comment - What do you think?  Posted by Jennifer Rush - June 1, 2013 at 11:50 am

Categories: Featured, Opinion   Tags: , , ,

A Simple & Free Template & Tutorial for Creating Infographics in PowerPoint From HubSpot

I am hooked on Infographics.

I love how easy it is to assimilate information from them.

How about you?

Would you like to have a free tool to create your own infographics for your business?

Do you have PowerPoint?

If you have the desire and the application, just add HubSpot’s new template and create away. Read more…

6 comments - What do you think?  Posted by Jennifer Rush - August 21, 2012 at 10:37 am

Categories: Free Stuff, Internet Marketing, Promotion, Tools & Resources   Tags: , , , , , , , , , ,

Need Help With Copywriting? Here’s A Five-Minute Crash Course

Copywriting is the art of writing in a way that sells.

In the internet marketing world, the primary concern of a copywriter isn’t about branding. Instead, it’s about conversion rate, i.e., the percentage of people who buy after seeing your sales page.

Even if you’ve never written a sales page before, learning the basics will allow you to greatly increase your selling power.


This five minute crash course will show you how to use one of the oldest and most proven copywriting formulas in advertising history: Attention, Interest, Desire, Action (AIDA).


The first and most important step in the copywriting formula is attention. Attention is the first impression. The goal is to catch the readers’ attention in five seconds or less.

The best way to catch attention is through a strong headline. Your headline should speak directly to your readers’ needs and make a bold promise that keeps them reading more.

Most copywriters spend an inordinately high amount of their copywriting time on the headline. Why? Because if you don’t catch their attention, nothing else you write matters. Your headline should get someone to stop whatever they’re doing and pay ATTENTION. Read more…

Be the first to comment - What do you think?  Posted by Jennifer Rush - July 31, 2012 at 6:01 pm

Categories: Advertising, Affiliate Marketing, List Building, Promotion, Tips & Training   Tags: , , , ,

A New Look At Balloons As Marketing Tools

With more than 20 years in marketing, I really hadn’t thought much about balloons as a marketing tool until I attended Main Street Marketing Machines launch and Make Market Launch. Spending a total of five days at these huge events, surrounded by Sandi’s beautiful balloon work opened my eyes to the seriousness of balloons as marketing tools.

As Sandi puts it, this book is “a collection of How-to’s, Advice, Tips and Tricks to getting the most out of your balloons and your marketing.” She encourages the reader to pick and choose what chapter you need at any specific time.

Although I would never try to a DIY approach to using balloons with a tradeshow booth, I love all of Sandi’s step-by-step guides. I suggest that those who enjoy decorating for something as simple as a birthday party or baby shower pick up a copy of Sandi’s book just for these guides. Read more…

1 comment - What do you think?  Posted by Jennifer Rush - June 28, 2012 at 6:34 pm

Categories: Promote Offline Businesses, Promotion   Tags: , ,

My Top 3 Writing Tips – Write Like You Talk In Online Marketing

I love Infographics!Marketing Sherpa Chart of The Week

Do you?

If you have been following me for any time at all, you know I love infographics. A visualization holds far more value for me than words. (If you’d like a printable copy of this infographic, click here or on the chart on the right.)

The infographic on the right is the Marketing Sherpa Chart of The Week. You can easily see from it that the most effective marketing at the least level of difficulty is email marketing. SEO (Search Engine Optimization) remains the leader in effectiveness, but it ranks as being more difficult. You will want to learn about it, but get comfortable with writing first so that you can use it in your articles – the BEST use of SEO.

Now look at how high Content ranks. What is Content? Read more…

Be the first to comment - What do you think?  Posted by Jennifer Rush - June 19, 2012 at 10:04 am

Categories: Article Marketing, Email Marketing, Internet Marketing, Motivation, Online Business, Tips & Training, Tools & Resources   Tags: , , , ,

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