List Building

Two Simple Tools for Generating Publicity

Key Elements of a Public Awareness Program – Part 5

Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list.

Others have higher costs, but are still excellent investments: advertising, website, fliers, gift subscriptions to your publication, brochures, and media kit.

In this article we’ll look at two simple tools that are easy to produce and use, pitch letters and a PR .

Pitch Letters

A pitch letter is proposed article or story idea that you “pitch” to editors to get them to give you publicity. Read more…

13 Ways to Build Your List

If you think of list building as relationship building you are off to a good start.

Put the “Golden Rule” to work when planning how to build and serve your list.

What types of things would you want from a list you subscribe to?

Think about that for a bit and make your own list things that would make it worthwhile for you to join a list. Then, create your own action plan based on that.

Why is this beneficial? Well, the types of things that attract people to lists vary depending on the niche you serve. Read more…

One of My Favorite PLR Sources

When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.

You want to make sure that you get your PLR from someone with a strong reputation in the market. Gabor Olah is one of those. Check out IMReportCard.com (this link takes you directly to the review) to see what the public has to say about him. You’ll find that 14 people (maybe more now) have evaluated his PLRWholesaler site and the average over all rating is an A-. That’s one of the very top.

I’m a member of PLRWholesaler and I highly recommend it. Not only do they have an unbelievable amount of content, but it’s completely FREE. Read more…

Mind Map Your Way to Internet Marketing Success

When starting into a new enterprise it is unlikely that we’ll have a concrete picture of everything involved to get things up and running. This is nowhere more true than entering into the world of Internet Marketing. We are quite used to thinking in terms of brick and mortar stores that we walk into for shopping, the printed ads and the weekly specials. All things that we can touch with our hands and read with our eyes.

But when we move into the virtual world, hard things disappear. Instead we are working in concepts and fluid designs. We can’t direct our customers to our store with maps and direct them within our stores with aisles. They don’t get to actually pick up an item we are selling and literally feel it for value. Instead, we must guide with virtual sign posts (menus and hyperlinks) and assure value by testimonials.

Where location, location, location is the retail mantra in the physical world, the concept of location evaporates in the virtual world. Drive-by traffic, one of the keystones of a physical business becomes traffic generation – trying to find ways to put your website in front of the eyes of the virtual browsers to entice them to come in.

How do we grasp all of these differences in how business is done in the virtual world? Can we just make a gigantic plan and start filling in the blanks hoping it all works out in the end? Read more…

Just What is PLR Anyway?

Simply put, PLR is a right that you obtain, usually by paying for it, to use a piece of content and sell it for 100% of the profit.

PLR stands for “Private Label Rights.” Many online marketers consider PLR to be their ultimate secret weapon in creating content fast and at minimum cost.

PLR comes with rights (permissions) to use the product yourself freely and sell it for 100% of the profit. Most people think of PLR as eBooks, but these same rights can be granted for any product, but they are mostly digital products, such as eBooks, reports, articles, software, audio and video. They may come with sales letters, e-Covers, matching website headers… basically everything you need to set up a website and sell the product yourself.

When you buy a piece of content with PLR generally you can… Read more…

Welcome!

Welcome to Enabled4Success.com.

I realized recently that with 20+ years of experience working virtually that I have information that I can share with those interested in doing the same. So, I started this blog.

Why Enabled4Success? I work virtually because of various disabilities I have which prevent me for being able to work in a public office. But, as my mother taught me, if life serves you lemons, make lemonade!

The result? What I initially perceived as “disabilities” have become the impetus behind leading me into work that I love. I feel that I have been “enabled” by these issues to look at life differently. Now while I may carry the label of being “a person with disabilities” for medical purposes, I see myself as “differently”-abled. Read more…