Internet Marketing

Guest Post: Top 10 Tips for Building Trust and Getting Business

Your prospects won’t buy from you unless they trust you.

Read that again, because fully understanding that deceptively simple sentence is crucial to the bottom line of your business. If you can’t establish trust, you can’t make sales. Period.

So, how do you start building trust? Like this:

1. Offer great customer service. Whether you have a prospect contacting you for the first time with a pre-sale question or you have an existing customer needing help, you need to provide prompt, professional service.

2. Start a blog. A blog gives you an opportunity to interact with your prospects and customers. It also gives you an opportunity to show value to your prospective customers. When they see what kind of help you give away for free, they’ll be excited to become a paying customer.

Tip: Don’t yet have a blog? Go to WordPress.org and download the free files.

3. Interact with prospects on social media sites. Yet another way to build relationships (and trust) is by using social media sites, especially Facebook.com and Twitter.com. There you can interact one-on-one, as well as provide good information.

4. Use your prospect’s name. Using someone’s name helps build rapport. Online you can collect your prospect’s first name when he joins your newsletter list. Offline, be sure to ask for his name so that you can use it during your sales talk.

Tip: Don’t overuse someone’s name, as that can backfire and make them feel uncomfortable. Using it once or twice during an initial meeting should be enough.

5. Follow up with your prospects. The vast majority of people who come to your website or store are unlikely to ever return – that’s why you need to get their contact information so that you can follow up with them.

Usually this involves offering your prospects something valuable in exchange for their contact information.

Example: You can offer a free report on your website. Or if you have a bricks and mortar store, you can offer prospects a chance to win something in a contest. Just be sure in all cases that your prospects know you will be following up with them.

6. Show your value now. Don’t make the mistake of promising a lot of value in the future… but only once someone pays you money. Instead, show your value now using newsletters, a blog, social media and good customer service.

7. Be accessible. This one is of particular importance to those who have an online business. The bottom line is not to hide from your prospects. This means offering multiple ways for your prospects and customers to reach you. The more accessible you are, the easier it is for people to trust you.

8. Get personal. If your prospect or client mentions a special event (like an upcoming wedding or birth of a child), write this information down so that you can refer to it again. Then the next time you see this person (either in person or even online, like on Facebook), you can ask the person about the event. He’ll be impressed that you remembered – and your relationship will grow!

9. Give your prospects what they want. Here’s the key: Help your prospects even if it doesn’t directly benefit you.

Example: Recommend a product that doesn’t garner you a commission (maybe the product is even free). When the prospect sees that you really care about him and his problem, his trust in you will grow – and before you know it, he’ll be a loyal customer!

10. Be professional. Finally, maintain a professional appearance, whether through your own grooming, your brick and mortar store, your marketing materials or your website. First impressions count. And continued professionalism helps build trust.

Conclusion

You just learned 10 proven ways to build trust and generate more sales for your business.

To find out still more ways to grow your business, visit iBusinessOwner to discover the iBusiness Owner’s Manuals. Then ask yourself: How many of these strategies are you currently overlooking? And how much more money would you make if you employed them, starting today?

Finding Royalty Free and Totally Free Photos and Graphics

Graphics make a great draw for your site.

However, finding good graphics to use can sometimes be a problem. If you’ve taken a photo yourself or created some graphics, you can use them with abandon because they are yours. You own the copyright automatically.

Image via Wikipedia

That’s the crux of the issue: copyright. If you are serious about your business, you do not want to have anyone coming after you for copyright violations. So, if you haven’t taken the photos or created the graphics yourself, what do you do? Read more…

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Want to Sell Online? First Decide WHAT You Want to Sell

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Watch Your Colors!

We’ve all heard it said, “Watch your mouth!” But in the realm of communication we should watch more than that. We should watch our color.

Why? What difference does color make?

A whole lot more than you’d think. In fact, there is an entire field of Color Psychology.

Colorcom.com has been running their Global Color Survey since 1997. More than 30,000 people from all over the globe have taken the survey. Ready for the results? Here they are… Read more…

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When searching for PLR content to use, I found there were a lot of different types of sites available. Some offered monthly memberships and others offered just one time purchases. So be sure to look around before you decide where to buy.

You want to make sure that you get your PLR from someone with a strong reputation in the market. Gabor Olah is one of those. Check out IMReportCard.com (this link takes you directly to the review) to see what the public has to say about him. You’ll find that 14 people (maybe more now) have evaluated his PLRWholesaler site and the average over all rating is an A-. That’s one of the very top.

I’m a member of PLRWholesaler and I highly recommend it. Not only do they have an unbelievable amount of content, but it’s completely FREE. Read more…

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Simply put, PLR is a right that you obtain, usually by paying for it, to use a piece of content and sell it for 100% of the profit.

PLR stands for “Private Label Rights.” Many online marketers consider PLR to be their ultimate secret weapon in creating content fast and at minimum cost.

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When you buy a piece of content with PLR generally you can… Read more…

Welcome!

Welcome to Enabled4Success.com.

I realized recently that with 20+ years of experience working virtually that I have information that I can share with those interested in doing the same. So, I started this blog.

Why Enabled4Success? I work virtually because of various disabilities I have which prevent me for being able to work in a public office. But, as my mother taught me, if life serves you lemons, make lemonade!

The result? What I initially perceived as “disabilities” have become the impetus behind leading me into work that I love. I feel that I have been “enabled” by these issues to look at life differently. Now while I may carry the label of being “a person with disabilities” for medical purposes, I see myself as “differently”-abled. Read more…