Outbound vs. Inbound Internet Marketing Strategies
Image via Wikipedia
Outbound marketing strategies push your message out to your target market. Inbound marketing strategies pulls your target market to you. Outbound feels intrusive. Inbound feels like a company cares.
With outbound marketing strategies, you get your message out through product focused advertising and promotions; sales efforts; organizational public and media relations; customer service and customer satisfaction. This is marketing as we have come to know it over the years. It is needed once contact has been made, but it is not the best way to attract customers. Read more…
Categories: Promote Offline Businesses, Promotion Tags: Inbound marketing, Internet marketing, Marketing strategy, Outbound Marketing
