Online Store

Is Ebay a Giant Garage Sale or ?

Intuition about Ebay don't always work. Are you thinking correctly about eBay? Do you trust your intuition? Let's do a small test. Take a piece of paper (imagine it to be a large piece of newspaper) and fold it in half 50 times about how tall would the folded paper be? I'll give you the answer in a moment, but unless you've seen this example before you will probably be very surprised by the answer. It's a test of your intuition - and proof that you can be VERY wrong when trying to imagine how BIG something is based on a few simple facts. Now, let's talk about eBay...

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Searching for Hungry Online Markets? Here’s How to Find Them

What is a hungry market? They are markets which buy a lot of stuff on a regular basis. As you can guess, THESE are the types of markets to get involved in because it's so much easier to sell our stuff to them! Finding hungry markets is the key to building a successful online business. Once we find a hungry market, it's simply case of selling them the products you already know they want – products you can easily source from the web. After that, the rest is history.

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Want to Sell Online? First Decide WHAT You Want to Sell

With the large number of people who shop online today, when considering starting an online business selling something one of the biggest questions that people face is the age-old "What should I sell?" It can be a real nightmare trying to figure out what to sell online, but the following tips should give you a good idea of what has the best potential to sell specifically online...

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Essential Free Tools For Running An Online Business

To run a successful Internet business there are some basic decisions you need to settle as soon as possible. You need to decide specifically on some basic tools to put into place to run your day-to-day business operation. Without tools like these, it's pretty impossible to make any money at all, let alone expect business to grow. Plus, you really need to have these settled on and set up so that you can focus on competing with the fierce competition you are likely to encounter.

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Two Simple Tools for Generating Publicity

Key Elements of a Public Awareness Program – Part 5

Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list.

Others have higher costs, but are still excellent investments: advertising, website, fliers, gift subscriptions to your publication, brochures, and media kit.

In this article we’ll look at two simple tools that are easy to produce and use, pitch letters and a PR .

Pitch Letters

A pitch letter is proposed article or story idea that you “pitch” to editors to get them to give you publicity. Read more…

How to Write a Press Release

Key Elements of a Public Awareness Program – Part 4

Once you have determined the most newsworthy aspect of your story, you must summarize that information at the beginning of the release and then quickly back up the lead statement with facts. Save the less important details for last to fit the inverted-pyramid style of news writing.

Put the most comprehensive information in the lead, so that the reader gets the point of the story even if he reads only the first sentence or paragraph. All the essential information summarizing the whole story should be contained in the first paragraph if at all possible.

If you are announcing an event or meeting, make sure your first paragraph answers the basic questions: Who, What, When, Why, Where, and How.

A press release must be a complete story because some publications will run a release verbatim. This is usually more likely with trade publications. Read more…

How to Build Media Relationships

Key Elements of a Public Awareness Program – Part 3

Create trust and respect

The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find someone who is ready, willing, and able to get your story covered.

If your business or organization is in a metropolitan area, invest in a “Media Guide” from local PR firm, preferably a large one with a good reputation. This will provide you with the names and addresses of editors, staff writers, producers, and other key contacts for print, radio, and TV.

Once you have the names, Read more…

Mind Map Your Way to Internet Marketing Success

When starting into a new enterprise it is unlikely that we’ll have a concrete picture of everything involved to get things up and running. This is nowhere more true than entering into the world of Internet Marketing. We are quite used to thinking in terms of brick and mortar stores that we walk into for shopping, the printed ads and the weekly specials. All things that we can touch with our hands and read with our eyes.

But when we move into the virtual world, hard things disappear. Instead we are working in concepts and fluid designs. We can’t direct our customers to our store with maps and direct them within our stores with aisles. They don’t get to actually pick up an item we are selling and literally feel it for value. Instead, we must guide with virtual sign posts (menus and hyperlinks) and assure value by testimonials.

Where location, location, location is the retail mantra in the physical world, the concept of location evaporates in the virtual world. Drive-by traffic, one of the keystones of a physical business becomes traffic generation – trying to find ways to put your website in front of the eyes of the virtual browsers to entice them to come in.

How do we grasp all of these differences in how business is done in the virtual world? Can we just make a gigantic plan and start filling in the blanks hoping it all works out in the end? Read more…

Just What is PLR Anyway?

Simply put, PLR is a right that you obtain, usually by paying for it, to use a piece of content and sell it for 100% of the profit.

PLR stands for “Private Label Rights.” Many online marketers consider PLR to be their ultimate secret weapon in creating content fast and at minimum cost.

PLR comes with rights (permissions) to use the product yourself freely and sell it for 100% of the profit. Most people think of PLR as eBooks, but these same rights can be granted for any product, but they are mostly digital products, such as eBooks, reports, articles, software, audio and video. They may come with sales letters, e-Covers, matching website headers… basically everything you need to set up a website and sell the product yourself.

When you buy a piece of content with PLR generally you can… Read more…

6 Proven Ways to Make Money Online From Home