Power Words Add Power To Your Marketing Messages

Successful marketing campaigns rely on the use of Power Words. These words are always positive and convince the audience of the benefits of your product or service. Power words create a sense of urgency–a need for your audience to act now — by drawing your audience into what you are selling and make them want to learn more.

Below is a list of many of the Power Words regularly used in advertising. Read through them taking the time to realize what emotions are being triggered. Buying today is generally emotionally based. Becoming aware of these emotions and how to trigger them is key to your marketing message.

No. You aren’t taking advantage of people — unless you are deliberately trying to manipulate them. Rather, you are only helping to reveal to them what they really desire. After that, it’s up to them to decide how strong that desire is and whether to purchase or not.

When you are creating new marketing messages consider using some of these words. Just make sure that they make sense when you use them and don’t get carried away with them. Too many all at once, can be worse than not using power words at all.

Marketing Power Words and Phrases

about – absolutely – advice
affordable – alert – amazing
announcing – approved – astonishing
attractive – authentic – bargain
beautiful – better – big – bonanza
bottom line – breakthrough – challenge
colorful – colossal – compare – competitive
complete – compromise – confidential
crammed – daring – delighted – delivered
destiny – direct – discount – easily
easy – edge – emerging – endorsed
energy – enormous – excellent
exciting – exclusive – expert – exploit
famous – fascinating – focus – fortune
free – full – fundamentals – genuine
gift – gigantic – greatest – growth
guaranteed – helpful – high tech
highest – how to – huge
hurry – imagination – immediately
important- improved – informative
innovative – instructive – interesting
introducing – it’s here – just arrived
largest – last chance – last minute
latest – launching – lavishly
liberal – lifetime – limited
love – lowest – luxury
magic – mainstream – mammoth
miracle – monumental – new
noted – now – obsession – odd
opportunities – outstanding – personalized
perspective – pioneering – popular
portfolio – powerful – practical
professional – profitable – promising
proven – quality – quick – quickly
rare – reduced – refundable – reliable
remarkable – revealing – revisited
revolutionary – reward – sale
sampler – scarce – secrets
security – selected – sensational
shrewd – simple – simplified
simplistic – sizable – skill
soar – special – special offer
spotlight – startling – strange
strong – sturdy – successful
suddenly – superior – sure fire
surging – surprise – survival
technology – terrific – tested
the truth – timely – tremendous
ultimate – unconditional – under priced
unique – unlimited – unlock
unparalleled – unsurpassed – unusual
urgent – useful – valuable
value – wanted – wealth – weird
willpower – wonderful – zinger