Posts Tagged ‘News style’

How to Build Media Relationships

NBC News Washington
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Key Elements of a Public Awareness Program – Part 3

Create trust and respect

The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find someone who is ready, willing, and able to get your story covered.

If your business or organization is in a metropolitan area, invest in a “Media Guide” from local PR firm, preferably a large one with a good reputation. This will provide you with the names and addresses of editors, staff writers, producers, and other key contacts for print, radio, and TV.

Once you have the names, Read more…

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