Posts Tagged ‘Public Awareness’

180 Websites To Avoid with Work At Home Truth

Paul Schlegel at Work At Home Truth has a new warning blog post up, “180 Websites To Avoid”.

Warnings about Online Profit Masters tops Paul’s list. I’ve not seen this site, but based on the previous review blog post on it, it has many red flags in the advertising. The Utah Better Business Bureau gives them an F rating, not because of complaints, but because they are not responding to requests for information from the BBB. Here’s their explanation for the low rating.

Factors that lowered Online Profit Masters’ rating include:

  • BBB concerns with the industry in which this business operates.
  • BBB does not have sufficient information to determine how long this business has been operating. BBB made one or more requests for background information from the business. BBB has not received a response from this business and/or has not been able to verify information received from this business.
  • BBB does not have sufficient background information on this business. BBB made one or more requests for background information from the business. BBB has not received a response from this business and/or has not been able to verify information received from this business.

Paul’s research shows that Online Profit Masters may have links to The Online Hosting Network. Paul includes 129 sites that may be connected to that. I found another posting from 2009 about this group that has a rather disturbing discussion about it. You can check that one out at Electron Plumber.

If you are serious about creating an internet marketing business, I suggest you check out Paul’s article.

7 comments - What do you think?  Posted by JennRush - March 5, 2012 at 2:28 pm

Categories: Online Business, Opinion, Reviews, Tips & Training   Tags: , , , ,

Two Simple Tools for Generating Publicity

A calendar showing the leap year day.
Image via Wikipedia

Key Elements of a Public Awareness Program – Part 5

Some of tools are at zero or minimal cost to produce, such as your PR calendar, letters the editor, proclamations, fact sheets, news releases, news conferences, pitch letters, media advisories, and your media list.

Others have higher costs, but are still excellent investments: advertising, website, fliers, gift subscriptions to your publication, brochures, and media kit.

In this article we’ll look at two simple tools that are easy to produce and use, pitch letters and a PR .

Pitch Letters

A pitch letter is proposed article or story idea that you “pitch” to editors to get them to give you publicity. Read more…

1 comment - What do you think?  Posted by JennRush - November 9, 2010 at 8:00 am

Categories: Advertising, Freelance, List Building, Offline, Online Business, Online Store, Opportunities, Promotion, Public Relations, Tips & Training, Tools & Resources   Tags: , , , , , , , , , , , ,

How to Write a Press Release

All our press releases
Image by Christopher S. Penn via Flickr

Key Elements of a Public Awareness Program – Part 4

Once you have determined the most newsworthy aspect of your story, you must summarize that information at the beginning of the release and then quickly back up the lead statement with facts. Save the less important details for last to fit the inverted-pyramid style of news writing.

Put the most comprehensive information in the lead, so that the reader gets the point of the story even if he reads only the first sentence or paragraph. All the essential information summarizing the whole story should be contained in the first paragraph if at all possible.

If you are announcing an event or meeting, make sure your first paragraph answers the basic questions: Who, What, When, Why, Where, and How.

A press release must be a complete story because some publications will run a release verbatim. This is usually more likely with trade publications. Read more…

Be the first to comment - What do you think?  Posted by JennRush - November 2, 2010 at 8:00 am

Categories: Advertising, News, Online Business, Online Store, Promotion, Public Relations, Tips & Training, Tools & Resources   Tags: , , , , , , , , , , ,

How to Build Media Relationships

NBC News Washington
Image via Wikipedia

Key Elements of a Public Awareness Program – Part 3

Create trust and respect

The first step to securing some good free publicity is hooking up with the right people. Sending information to a generic address at every major media outlet in your area is almost always a waste of time. You need to find someone who is ready, willing, and able to get your story covered.

If your business or organization is in a metropolitan area, invest in a “Media Guide” from local PR firm, preferably a large one with a good reputation. This will provide you with the names and addresses of editors, staff writers, producers, and other key contacts for print, radio, and TV.

Once you have the names, Read more…

Be the first to comment - What do you think?  Posted by JennRush - October 25, 2010 at 3:55 pm

Categories: Advertising, News, Online Business, Online Store, Opportunities, Promotion, Public Relations, Tips & Training, Tools & Resources   Tags: , , , , , , , , , , , , , ,

Tips on Getting News Coverage

The Dumas News-Press office; a local newspaper...
Image via Wikipedia

Key Elements of a Public Awareness Program – Part 2

Are there other ways of getting news coverage besides news releases and press conferences?

News releases on run-of-the-mill activities are unlikely to generate much interest, but unique projects generate attention. Get creative in your projects and tell the world.

If your event isn’t much out of the ordinary, you can generate attention by hiring a local news anchor to serve as emcee. People love the opportunity to meet celebrities and news anchors are local celebrities.

Invite local dignitaries or other celebrities to events. Both are likely to bring along an entourage. If you invite political figures, you tap into a different source of interest from community members. Read more…

3 comments - What do you think?  Posted by JennRush - October 19, 2010 at 8:00 am

Categories: News, Online Business, Promotion, Public Relations, Tips & Training, Tools & Resources   Tags: , , , , , , , , , , , , , ,

What Makes a Story Newsworthy?

Social Media Newsroom der KAD Kongress Agentur
Image by mediaquell via Flickr

Key Elements of a Public Awareness Program – Part 1

Good public relations creates good public awareness.

Public relations results from deliberate, intentional, conscious effort that is planned, organized, and systematic. It involves two-way interaction that disseminates information and obtains feedback. But most importantly, it serves the public interest.

Developing a solid public awareness effort is dependent upon understanding what is considered news, how to get coverage, and how to build relationships with the media.

Let’s take a look at defining “newsworthy” this time. Read more…

6 comments - What do you think?  Posted by JennRush - October 12, 2010 at 3:46 pm

Categories: News, Public Relations, Tips & Training, Tools & Resources   Tags: , , , , , , , , , , , , ,